Actions Panel
Using timely and targeted email campaigns to drive library card renewals
Date and time
Location
Online
Description
Even something simple like library card renewal can be an opportunity to offer a positive experience for your users. It’s great time to reinforce value and brand (and maybe tell them something about the library they don’t know). See how a simple email workflow with attractive design and clear messaging can accelerate renewals and enhance customer satisfaction.
This webinar is part of Engage 2018, a free series of webinars designed to take your library's marketing to the next level. Visit the events page on our website to see the other webinars in the series. http://www.patronpoint.com/events/
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Patron Point is a fully-featured marketing automation platform that gives libraries the ability to really drive their digital marketing. It includes a powerful email and SMS marketing platform and helps you automate your communications with your patrons.
We bring all your data together by connecting to your ILS and a wide range of third party services such as your eBook platforms, eDatabases, events registration systems and many others to help you segment your audience based on your patrons’ activities and preferences and send targeted messages to drive engagement.